Strategic analysis of a company located in UAE (IKEIA)

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In this assignment, you will assume the role of a management consultant, who has the role of

conducting a strategic analysis of a company located in UAE (IKEIA) and providing the company with

recommendations for improved long­term performance.

You are required to conduct a strategic analysis of the business or organization. This should include

application of various strategic frameworks and use relevant data/ information to analyze and draw

relevant conclusions.

Your assignment should include an analysis of the major strategic problems or issues faced by the

company, and conclude with recommendations to assist the company in dealing with its major

strategic issues.

issues to discuss in the major assignment.

1. Introduction (cover page, summarizing the main points of your strategic analysis, as below).

2. A brief description of the organization’s current business and operations (product­markets served,

location, current strategy, financial performance, unique issue of in using technology.)

3. An external analysis (at the industry/macro­environment levels) to identify the potential

opportunities and threats.

4. Analysis tools A “Five­forces” analysis of the industry the organization is based in. Apply this model

to discuss the competitive position of the organization and how the change at the industry/macroenvironment

levels would affect the competitive position,

Pestel analysis,


Value chain,

SWOT analysis and TOWS, and link between of them

Check list

Stakeholder analysis ( mapping and list of expectation)

5. Important strategic issues in IKEIA

6. Current strategy, criticism of the current strategy, recommendation (if good or they need to

change it )

7. Suggest recommendation for new strategic direction and how it should be implemented, How to

implement the recommendation (give example of the way to implement the above recommendation)

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