Mass Media

Discuss the mass media impacts that are related to your chosen product and the advertising campaign. Examine the campaign from at least 2 theories, research approaches, or perspectives. Also, include responses to the following questions in your discussion:

How is the product perceived?
How do individuals respond to the campaign?
What are the anticipated consequences of the campaign, if any?
Reading and Learning Materials

Use these resources to help you complete this assignment:

The Best Digital Advertising Trends of 2018
Influence & Persuasion: Crash Course Media Literacy #6