Business Research Issue and Analysis Research proposal

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Structure of Report (points indicate what must be included)

Title Page

Contents Page (not included in word count)

Executive Summary (not included in word count)

– Is not an abstract. It is a summary of the report and should include a summary of findings.

– May be placed before or after contents page.

  1. Introduction(included in word count)

– Summarise the proposal and introduce what is being analysed (no need to include philosophy of research; just include topic and reason, relevant literature; how data collected)

– State Question and Objectives

– State Hypothesis to be tested in section 2.0

  1. Quantitative Analysis(included in word count)

– Present general findings of questionnaire and/or secondary quantitative data

– May include Pie Charts, Graphs…

– Analyse data using/applying theory

– Analyse data, for hypothesis using statistical tool e.g. Chi Square or t-test

– Don’t forget the seven steps

  1. Qualitative Analysis(included in word count)

– Present general findings

– Data is qualitative, primary or secondary and we expect quotes to be used

– Use/apply theory/framework to analyse the data

  1. Conclusion(included in word count)

– What are your findings overall?

– Were the objectives met and if so what has been learnt?

  1. References(not included in word count)

– Minimum 6 academic sources

  1. Appendix(not included in word count)

– Should include a blank version of the questionnaire

– Should include ethics form (hardcopy SAC submission only)


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