This week you will complete your strategic marketing plan for your selected business by identifying customer segments, developing an implementation plan, evaluating communication channels, and determining metrics. You will submit all 3 parts of your strategic marketing plan you have worked on in this course in 1 document.

Access the Strategic Marketing Plan Template that you submitted in Week 4 that contains your completed information for Parts A and B.

Review your faculty member’s feedback on your Wk 4 – Apply: Summative Assessment: Part B: Strategic Marketing Plan assignment and incorporate feedback into your plan.

Complete Wk 6 – Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring of the Strategic Marketing Plan in the same document that contains your completed Parts A and B.

Submit your Strategic Marketing Plan Template that contains completed information for Parts A, B, and C.