1.Select one the 3 following initiatives and develop value chain solutions to better move innovation
forward.
Final output is a 4-6 minute audio ppt in the following format:
• Slide 1-Introduction slide
• Slide 2-6 Address 4 of the 5 topics of managing knowledge, shared value, inspiring from the top,
rewarding significance in relationships, or clusters
• Slide 7-Summary slide
Case Study 1 – Product and package innovation
Cannabis in beverage packaging is expected to grow dramatically in the next few
years.
While there is much promise, there is also much work, in terms of the value chain
to be done. When a new category such as this emerges, companies who use the
value chain well will flourish in the long terms. An example is the Keef Brewing.
While copying packaging of other beverages is being done, the value chain
innovation is not being explored well.
What are the value chain initiatives that these new companies need to build to
ensure long-term success of their product. There are many areas to explore here
that include much needed research clusters for R&D, altering the distributor
relationship to be more beneficial to new entries, and addressing food safety. Be
sure to address:
• Manage knowledge
• Create shared value
• Inspire from above and inspire confidence
• Reward Significance in relationships
• Expand and widen the value chain into a Cluster concept
Case Study 2 – Collection and Sorting
Collection and Sorting of all municipal solid waste (MSW)
Essentially, before any postconsumer packaging material can be handled properly (recycled, degraded,
landfilled, incinerated, reused, etc), it first has to be collected and sorted so that a clean stream of material
can be delivered to the appropriate processing facility for recycling, incineration, landfill, etc. Private sector
support to clean up the oceans from package waste is increasing. And, most brands are “getting in the
game” and the space is crowded with brands and initiatives and funding.
Using Ocean as a dumping ground has been a dumping locations for many years and a change is needed
2022 will be the 25th anniversary of the discovery of the Pacific Garbage Patch.
Oceans day, June 8, came and went. For many years, ocean garbage comes in and
out of the news and consciousness. In January 1992, the spill of yellow plastic ducks
popularized the understanding of how ocean garbage interconnects the world. The
subsequent book shared the duck travels which mirrored much of the travels of other
waste in the ocean. Researcher Jambeck determined that 4.8-12.7 million metric tons
of plastic waste enter the ocean from 192 coastal countries. This packaging enters the
ocean via river systems with populations that do not have access to collection and
sorting operations. Plastic sachets, used by a population that cannot afford large
size containers, lack proper disposal infrastructure. Sachets float while metal and glass sink.
The Value Chain is a means to deliver more circular packaging. But, first packaging (and other MSW)
needs to be collected and sorted.
Develop one Value Chain solution that will advance collection and sorting and define what is needed to get
this adopted via:
• Manage knowledge
• Create shared value
• Inspire from above and inspire confidence
• Reward Significance in relationships
• Expand and widen the value chain into a Cluster concept
Case Study 3 – Changing Sterilization Methods
Medical device supplier O realizes that time to market is being held up by
lack of agility in package sterilization methods.
O packs product in packaging, stores until a load is ready for sterilization,
sends them out for sterilization and once they are sterilized then ships
them to a warehouse where product waits for distribution.
Ethylene Oxide (EtO) sterilization systems have been audited, leaks
found, facilities renovated to mitigate leaks. This resulted in delays in
sterilization and products getting to health care facilities in time. While the EtO sterilization processes are
running again, there is concern that this is a weak link in the system and these delays could occur again.
Other medical device companies are in the same spot. O realizes that the company to figure this out, will
be successful.
How can O gain resilience and this from a value chain perspective?
• Use to Value Chain to explore, identify, research, and develop alternate means of sterilization
• Use to Value Chain to show the that the medical packages (even existing one) are safe
• Use to Value Chain to add more control over a cumbersome process