Marketing Management

Q1. Is marketing management an art or a science?
Some marketing observers maintain that good marketing is an art form and does
not lend itself to rigorous analysis and deliberation. Still, others strongly disagree
and contend that marketing management is a highly disciplined enterprise that
shares much in common with other business disciplines.
Please take a position:
 Marketing management is essentially an artistic exercise in there for a
highly subjective, OR
 Is marketing management essentially a scientific exercise with world-
established guidelines and criteria? Your answer should be three pages at
maximum: Hint refers to Chapter 9, and also, think about how to explain
Arm & Hamer Baking Soda or Ivory Soap.
Make sure you answer with marketing theory and principles.