The proposal you submitted is attached
The following was its feedback:
The aim is very broad – advertising and marketing are such large areas to be looking at for one dissertation instead you should consider narrowing it down to
one form of advertising or marketing and the impact of this on QA – however you then within the overall research objective (which I don’t know what this is as
such) says its social media adverts – but then the objectives are back to advertising in general so it is very confusing and you appear to have 2 lists of
research objectives
Lack of academic references within the work for example in the background/intro and in the intro to the literature review you define marketing with no
reference and then minimal substantiation is included afterwards
Literature review – as per the aim and objectives – too broad, trying to cover lots of things and needs to be more focused and you should also be considering
consumer behavior theory – decision making process, theory of reasoned action etc.
Methodology – main areas covered – need to now expand on these further and think about the how and the why in regard to the decisions that you are making
No timeline included at all
Questionnaires – we need to look at the questions together in more detail before you carry out any interviews
Then you submitted The chapter of literature; was reviewed and the following is the feedback:
Social Technologies Marketing in 1st sentence – I assume you mean social media marketing as this is what you then seem to talk about?
This appears to be different to what was in your original proposal – where you talked about advertising and marketing in general and I said it was very broad.
now its on a different area? Though the title of the document says the same.
You should set the context for the SMM into the digital marketing literature. Again as per the feedback previously you need to be more specific in your work –
SMM is a large area – you can focus on one area and research that – perhaps linked to influencer marketing, perhaps linked to brand awareness etc – not to
discuss everything that exist
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So what is this my dear.
Now we must make the methodology chapter and revise the questionnaire you made in the proposal stage which was not proper due to the fact that you had
made a broad aim of research advertising and marketing where the supervisor said the research should only focus on one of them only. Now you must revise
the questionnaire and focus on one aspect only. i will attach for you your progress of chapters 1 and 2, which you should revise as per above feedback given
for literature review