Case Study Assignment Instructions

For each Case Study Assignment, you will read the assigned case study and analyze the case scenario/research through a series of questions. The overall structure of each case is similar in that each case begins with an abstract followed by a description of the scenario/research and concludes with a discussion about the situation. The discussion is simply a series of unique questions about the case scenario that you will answer as your Case Study Assignment.

No abstract is required for the Case Study Assignment nor are an introduction or conclusion; simply type the questions as an APA style heading and respond. Ensure the following are met:

· Must be supported with at least 4 scholarly (peer reviewed) research articles in your response.

· Must be at least 900 words (the word count does not include the question text, cover page, or reference page)

· Use proper grammar, current APA format (click on examples) and submit in MS Word format

The cases can be found in McGraw Hill Connect or as documents in the Resources section.

The questions for each Case Study Assignment can be found in McGraw Hill Connect as follows:

· Hero Builder’s Case Study Assignment: *Click Below

Case Study Questions:

1.) Which of the four types of studies are presented in this case.

2.) Using the criteria in Exhibit 2-1, evaluate the research that HeroBuilders.com conducted prior to launching its hero and villain action figure business.

3.) What issues, other than those Vicale chose to evaluate, would you have included in your research plan for HeroBuilders.com?