Business Strategy: Pestle Analysis

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CHOSEN COMPANY: HAYMAX, (Allergen Barrier Balm)

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  • Please use PESTLE analysis, the VRIO framework and Porter’s 5 forces. The theory needs to be applied. Doesn’t have to use all PESTLE analysis, maybe 2 from each of the analysis.
  • Conduct internal analysis.
  • A strategic issue reflects the integration of broad, industry and

Organisational factors

  • It is anything that requires strategic ‘attention’ i.e. the basis for a decision

that will need making. Therefore:

  1. Your strategic options e.g. differentiation, has to reflect the context that you have identified
  2. Your strategic options must take account of the ‘alignment’ between organisation and environment, regardless of which theoretical perspective you employ

(e) Use Google scholar to find some of the information. (Important).

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