Media analysis report

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Media analysis report

Students are required to identify a current issue/story dealing with business law and analyse this in three parts. Each part, and what it is worth as a percentage of your marks, is explained below

Part 1 – Identify a media report – 10% – 800 words

You are required to identify a media report that focuses on a business that is dealing with a legal issue. The media report should be from a newspaper or journal. Television news reports and online blog posts are not suitable media reports for this assignment.

You will need to read widely to identify an article that is both interesting to you and which contains sufficient depth and detail to complete the assignment.

Some suggested sources for locating a suitable article:

  • The Sydney Morning HeraldThe Ageand The Canberra Times are examples of free online newspapers.
  • The Australianand The Australian Financial Review are also suitable publications to which the UC Library has an online subscription.
  • News websites such as ABC Online, Guardian Australia or The Conversation.
  • Journals such as The Economistoften have some free articles on their websites.

You should provide the following information for Part 1:

  1. Details about the article – the author or journalist, the title, the publication and the date.
  2. An explanation of why you chose the article.
  3. A summary of the article.

Part 2 – Legal Analysis – 10% – 800 words

Once you have identified the media report that you would like to work with, you need to read and analyse it in relation to the legal issues that it raises.

Please note that we do not expect you to be a legal expert!

In your Legal Analysis you need to do the following:

  1. Identify the legal issues raised in the article.
  2. Identify sources of law relevant to the legal issues.
  3. Explain the legal issues. Relevant questions would include:
    1. What aspect of the business’s conduct has raised a legal issue?
    2. What is potentially unlawful about what the business has been doing?
    3. Why has the business been engaging in this conduct?
    4. What are the possible outcomes of the legal issue?
  4. Analyse how the legal issue could impact the business. This will require you to conduct additional research on the business, the industry and/or the law.


Part 3 – Ethical Analysis – 10% – 800 words

In most cases where a business’s conduct has raised a legal issue, ethical issues will also arise.

There are two section to your ethical analysis.

Section 1 – Ethical theory analysis

The Grace & Cohen reading on the Moodle site discusses several approaches to theorising business ethics, including consequentalism, rights-based approaches and virtue ethics.

Discuss each of these approaches and apply it to the ethical issues raised in the media report:

  1. How would applying each approach impact on the business’s decision-making?
  2. Do the approaches produce different outcomes?
  3. Which do you think is preferable and why?


Section 2 – Stakeholder analysis

The Crane & Matten reading on the Moodle site outlines three ways of framing business ethics in practice: corporate social responsibility, stakeholder theory and corporate citizenship. In this assignment, we are going to work with stakeholder theory.

  1. Identify the business’s stakeholders.
  2. How are the stakeholders likely to be affected by the legal and ethical issues raised in the media report?
  3. How should the business’s decision-making be affected by their stakeholders?


Note :


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