• Scenario: The Business idea is to supply Vending Machine for four types of coffee, Espresso, Americano, Latte, and Cappuccino in University campus; which will help get coffee faster than café and waiting line, and for graduate and students who stay late. There are three campus and 10 buildings each. Need to create a business plan for the new business. Your plan will detail your business, provide an analysis of the market and industry, outline your sales and marketing plans, describe your company’s, etc.
• components of the report:
• Executive Summary
• Scanning the internal and external environments.
• The chosen form of business ownership.
• Designing the organizational structure.
• Market analysis, segmentation, pricing, distribution, and promotion.
• Financial aspects.
• In addition to the main content (10 pages), reports must include a cover page, a table of contents, page numbers, a list of current references (minimum of 7 up to 10).
• One reference must be “Business Essentials” by Ronald J. Ebert.