Vacation Planning Assignment
NYC Hotel Experience
Suggested time to complete: 2 hours
Project-Based Activity Objective:
• Create a total hospitality experience for your NYC Trip.
• Research local hotel marketing to create a travel itinerary for luxury consumers.
• Decide on the criteria by which you would choose one or two hotel.
• Write a 1 page image-based pitch memo describing your criteria for choosing your hotel options and the major choices you have made.
• Create a Mood Board illustrating your favorite hotel choice to help sell your reader on your hotel choices.

Itinerary for the 7 day and 6 night stay in New York City, you will want to provide your traveler (you or a client) with one or two hotels for the trip. Your traveler wants luxury, but is on a budget. So, your goal is to outline the hotel component of your New York City vacation. Be sure to research using websites like Trip Advisor or Travel and Leisure ratings for your selections and use quotes or reviews from other sites like Google local to reinforce your proposal with real-world testimonials and ratings.
Create a marketing pitch to highlight your favorite hotel selection from your itinerary choices. Design the pitch like a single page brochure or memo to convince your client of the merits of your plan. Include 1-2 paragraphs, outlining the criteria you have decided to use for choosing the hotel for your NYC itinerary. Illustrate or focus on a few of the outstanding hotel choices in order to showcase what the traveler would get out of following your plan. Your hotel selections need not be expensive, but each hotel needs to be noteworthy in some way. Be creative and consider creating themes for your choices. Wonderful settings are as important as hotel options to vacationing clients.
Here’s how we will evaluate your assignment’s quality:
• The hotel choice criteria is obvious, and the hotel supports the other itinerary plans.
• Each hotel has a clearly identified location.
• Images should highlight the atmosphere and amenities featured in each of the hotels you have chosen.
• The layout is presented neatly and thoughtfully.
• The itinerary is annotated and presented in an organized and easy to understand manner, digitally or physically.
• Sources are recorded for all content collected from other sources that are not your own unique work. Fair use is considered in the composition.