Watch the video entitled “Doing Well by Doing Good: Global Sustainability at Aditya Birla Group.”

1. What competitive advantages could be realized as a result of engaging in the local community and global sustainability?

2. Why is long-term success in business dependent on a healthy society?

3. How does a company’s attention to global sustainability attract talented human capital?

4. In what ways can an organization measure its impact in terms of sustainability?