Loyalty Programs
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Loyalty Programs
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Loyalty programs are popular. And, as we have learned, certain programs are more successful than others. Premium loyalty programs have specific qualities that make them increasingly popular. The popularity of premium programs are quickly changing business models for many industries: Amid HBO Max and Warner Bros Chaos, Entertainment Execs Defend Streaming Push (https://www.theverge.com/2020/12/9/22163583/streaming-theaters-hbo-max-warner-bros-movies-shows).
Review the following articles and respond to the questions below.
What is a Premium Loyalty Program? (https://www.claruscommerce.com/blog/what-is-a-premium-loyalty-program/)
Premium Loyalty 101 (https://www.claruscommerce.com/blog/premium-loyalty-101-your-guide-to-the-paid-loyalty-movement/)
Is Premium Loyalty the Right Choice For Me (https://www.claruscommerce.com/blog/is-premium-loyalty-the-right-choice-for-me/)
A Paid Loyalty Program is Possible (https://velocitize.com/2020/11/30/paid-loyalty-program-is-possible/)
Trends Shaping How Customer Loyalty Programs Are Run in 2021 (https://linchpinseo.com/trends-customer-loyalty-programs/)
8 Loyalty Program Trends for 2020 (https://www.incentivesolutions.com/loyalty-program-trends-2020/)
6 Customer Loyalty Programs for Small Businesses (https://resources.smartbizloans.com/blog/business-marketing/customer-loyalty-programs-for-small-businesses/)
6 POINTS 1. What is your favorite loyalty program? Is it a premium (subscription) loyalty program? Describe one reward/perk/feature offered in the program.
7 POINTS 2. How could it be improved? List ONE way that your favorite program could better serve its members. Explain WHY this feature could improve the program.
7 POINTS 3. Would the program work for a small business or start-up? Why or why not? Explain your answer.