Identifying key success factors facing the industry and the company

Based upon a thorough external analysis you should be able to make some general conclusions about the industry and the key factors that companies must address to be successful. Some basic questions should include:

1. What are the general forces driving the industry?
2. What are the key success factors that a company must have to be successful in the industry today ?
3. What are the key success factors that a company must have to be successful in the industry five years from now ?
4. What are the basic requirements that a firm must have in order to survive today?
5. What are the basic requirements that a firm must have in order to survive five years from now?

These questions are based off of face plastic surgery, and why people perform them. Some of the issues that this company faces is that it has terrible customer service, and their reviews online are really bad. The number of inquiries about the surgery to actually doing the surgery is horrible.