The individual project will be based upon the development of a written report on how to effectively manage using analytics. This will be based upon the HBS Case:

Managing with Analytics at Proctor & Gamble, by Thomas Davenport; Marco Iansiti, and Alain Serels, 2013, Harvard Business School Case Study, Available through Harvard Business School Publishing, Case 9-613-045
You will develop a report, not exceeding 1000 words, answering the following questions:

1. What were the primary metrics by which IDS’ success or failure was measured? What are the strengths or weaknesses of using these metrics?  What metrics would you use to evaluate the success or failure of IDS?

2. Given P&G’s metrics from question 1, was IDS a success or not?

3. What were the organizational techniques, processes, information technology and analytic techniques that IDS used effectively? Give two specific strategies that you would have done differently that would have had a positive impact on your metrics.

4. How would P&G’s experience with the compacted detergent rollout impact how they should utilize analytic techniques in the future?

The report will be a Microsoft Word document in APA format.

The report will be evaluated based upon analytic clarity, focus, insight and responsiveness to the questions.  The article is attached.