Content:
Start with an elevator pitch type summary (one paragraph)
Identify key strategic issues and business challenges in the case and causes of the challenges
Include an overview of the business situation
Create a short company background and overview including products & services, company vision and purpose, development stage, business goals and
growth plans
Conduct a strategic opportunity analysis of the business situation
Create a SWOT: What are the Company’s strengths, weaknesses, opportunities and threats?
Identify corporate cultural challenges and opportunities
Conduct a strategic opportunity analysis of the business
What is the company’s strategy?
What challenges does the company face in the short term and long-term?
What alternatives should be considered to address the firm challenges and problems? And what are the pros and cons of each alternative?
Does the company have a sustainable and scalable business model?
What course of action do you recommend? Keep technological aspects in mind when you recommend potential solutions to the firm’s problems and
challenges.
Strategic recommendations should be:
Relevant and Specific to the business situation
Backed sound reasoning, qualitative and quantitative facts and analysis
Creative and precise not obvious or generally applicable
Consistent with the company’s goals and vision
Special Instructions:
A) Correctly interprets and analyzes all pertinent facts and data; provides insightful and thorough analysis; links case issue to business concepts discussed
in class
B) Well documented, reasoned and appropriate solutions to all issues in the case study; applies creative thinking
C) Well organized format with headers between sections; correct spelling and punctuation; no grammar error