Task: 

You are working as a strategy consultant for a company of your choice. You can choose any well known company for which you will be able to collect enough information to carry out a high quality analysis. Drawing on a range of analytical models, undertake a strategic analysis of your selected organisation. Please ensure that you provide adequate rationale behind the choice of your analytical models and avoid using more than two models. You are also required to provide the company with advice on their performance and development. Your recommendations should be well founded and should clearly relate to your analysis. 



Suggested format: 

Part 1: Introduction of selected company, selection and justification of analytical models (Not more than 500 words) – 20% of total marks Part 2: Critical analysis with application of the chosen models (1,500 words) – 60% of total marks Part 3: Conclusion (Not more than 500 words) – 20% of total marks 



Word count: 2500 (tables of content, lists of tables and figures, appendices, list of references, tables and diagrams are not included in the word count). Appendices should be used for essential information only and should be clearly referenced in the text. Total word count should be clearly indicated on the front sheet of the assignment. 


Essential: the work should demonstrate critical analysis and evaluation, APA6 referencing method should be used where appropriate. There should be an evidence of a wider reading, particularly for the first section, to demonstrate your understanding of the theoretical underpinnings of your analysis (not only textbooks and the company websites but also academic journals).