Articulating your thoughts here will: (1) enable you to use the Marketing Framework to examine a marketing
problem, (2) allow you to practice organizing case information into the categories in the framework, and (3)
push you to identify places where the components of the framework are not currently aligned.
It’s important that you focus on the current circumstances in the case. We need to deeply understand
what’s happening now (in the time of the case) before we can make recommendations for what the
manager should be doing. In other words, this discussion board is your opportunity to figure out where the
problems are, and we must do this before we begin making decisions.