Case Study report. Give a deep critical analysis of the case study (up loaded). make use of the 7p’s of marketing and focus on the 5th,6th& 7th predominately as the assignment is more about the services and relationship of marketing. look at the assignment from all perceptions from customer, management and the corporate business views. switch between the views points throughout the report, criticail anaklysis go beyongd the obvious stated in the case study. breakdown the problems and take them to the ROOT Cause. * holistic views * aspects of service delivery * service quality and recovery * service failures and, expectations apply relevant theory throughout the report in the form of critical analysis and NOT descriptive this is a MUST!!. please format the report correctly e.g. business style with sub titles answering each section in accordance with the brief. (up loaded). Part A of the assignment should be more of a strategic approach to the literature review case study. Part B apply the theory to the case study and thoughout be deeply critical of the information given to give a deeper understanding of the issues Not the surface ones the deeper ones which are at the root cause of the problems. On completion the report should show a higher understanding in the following areas. Knowledge and Understanding 2. Critically evaluate and analyse the relationship between marketing management and strategic management. 3. Critically evaluate and analyse the application of theories and concepts of services marketing in a range of different situations. 4. Critically analyse the impact of relationship marketing in developing a cohesive and effective strategy to create an effective service. Transferable/Key Skills and other Attributes 1. Cognitive and intellectual skills 2. Locate, analyse and synthesise information 3. Capacity for independent and selfmanaged learning 4. Personal responsibility and decisionmaking if you have any questions please let me know ASAP. NOTE: The essay should be 2500 words with +/ 10% tolerance. The table of contents, appendices, graphs/tables/charts (pictures of these are better to keep within the word count) are not included in your word count