Nicholson, D. (2019, July 22). Guerrilla Marketing: How Does It Work? [web log post].
Retrieved December 5, 2020, from
According to Nicholson (2019), “Another temporary form of street art is chalk drawings. Direct the public to your book signing or your public reading, inform them about sale items, or point them in the direction of your store. The options are endless!” (Street Art section).
Obviously, this is a good way to help the product promote better. (Nicholson,2019).
Zantal-Wiener, A. (2018, July 30). What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand. [web log post]
Retrieved December 5, 2020, from
https://blog.hubspot.com/marketing/guerilla-marketing-examples
According to Zantal-Wiener (2018), “In marketing, guerrilla techniques mostly play on the element of surprise. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines. You’ll see what that looks like in some the examples below.” (roots of warfare section, para. 2).
The word guerrilla originated from war. (Zantal-Wiener,2018).
Marrs, M. (2020, July 21). 20+ Jaw-Dropping Guerrilla Marketing Examples. [web log post].
Retrieved December 5, 2020, from
https://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples
According to Marrs. (2020), “Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets.”(para.2).
Guerrilla Marketing is a brand-new marketing method. (Marrs,2020).