Assessment task 2: Quantitative and Qualitative Analysis Assignment (Individual)
Objective(s):
This assessment addresses subject learning objective(s): 1, 3 and 4
Weight: 60%
Task:
This assessment is divided into Part A and Part B.
Part A – 15 marks due between 22nd and 9pm on the 29th September (Turnitin and hard copy)
Design and develop the methodology.
Your final research report must include the design of two data collection methods. One will be a self-administered questionnaire. This assessment task (2A) is to develop the survey design and survey instrument for the questionnaire. This assessment must be completed and students must have had written approval and feedback before data collection for Assessment 2B may begin.
The questionnaire should be designed to answer your research question(s).
There are two parts to this. First, the survey design is to be explained in an essay and must address:
– The research scope (hypothesis/goals/aims/objectives)
– Type of questionnaire
– Who will be answering the questionnaire (The subject variables that define the ‘type of person’ may be demographic variables, such as age, gender, ethnic origin, occupational or educational background, but may also be attitudinal variables, such as political affiliation. Also see chapter 9 in the prescribed text)
– How will these subjects be recruited (A minimum of 30 subjects (or sets of data) is required for this project, although a greater number may make the analysis and interpretation of some of the results easier. Consideration to ethical practice must be considered and addressed here)
– How the research question/s has/have been operationalized.
Appropriate justifications and academic references should be included.
Note: It is expected that material from assessment 1 will be used in this first part of assessment 2A as both assessments are on the same topic.
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Second, the survey instrument must be provided (Google forms, Survey Monkey or Qualtrics should be used. The questionnaire will need to be exported and included in your submission. Instructions for this will be provided in class). The questionnaire will have a maximum of 20 questions, and should be designed so that it can be completed in only a few minutes. You should carefully consider the types of questions asked and whether list, category, ranking, scale or continuum scale questions (or a combination of questions) are best (see chapter 14 in the prescribed text).
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The questionnaire should contain at least one “open-ended” question. In assessment 2B, the responses to this question should be analysed using “content analysis” and graphically displayed as will be described (as covered in lectures). Note: Care should be taken that an open-ended question is chosen which will give rise to responses that will allow a substantial content analysis to be carried out. More than one such question can be included to ensure that at least one question results in a suitable set of responses.
Marking criteria: See Appendix A
Length: Approximately 500-750 words, excluding the survey instrument and references (i.e. the word count applies to the survey design only)
Due: Between 22nd and 9pm on the 29th of September 2017
Assessments submitted earlier will be marked first. Data collection (required for Assessment 2B) may only begin after approval and feedback from Assessment 2A has been provided and required changes are made. Every effort will be made to provide feedback as early as possible but students are recommended to work ahead where possible. Data collection may not begin without approval.
Part B – 45 marks due 29 October 2017 (Turnitin and hard copy)
Your task is to report your analysis and results from the research set out in your research proposal in Assessment 1 and data collected using your survey instrument in Assessment 2A.
The questionnaire responses are to be coded into a spreadsheet (or data matrix) format, and analysed using Excel, as will be described in class. Considerable graphical analysis will also be required.
Research report
Your research report will consist of the following sections:
· Introduction including a statement regarding the issue to be investigated and its importance
· Research aim (broken down into hypotheses/objectives/questions)
· Literature review (you may use literature from Assessment 1)
Methodology. One paragraph setting out the questionnaire survey (there may be material from Assessment 2a that will be included here). A second appropriate methodology to extend the research must be · recommended and justified. The research methodology should be explained as well as the target population, data gathering instrument(s) and technique(s), the procedures for collecting, recording and analysing the data
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· Presentation of your research results
· Discussion of those results in the context of your literature review
· Key research conclusions
· References
· Appendix for the survey instrument (a final copy of the questions correctly laid out) and any further analysis
Note: It is expected that material from Assessment 1 and Assessment 2A will be used in Assessment 2b as these assessments are on the same topic.
Marking criteria: See Appendix B
Length: Approximately 3000 words excluding references