I. Explain the current marketing strategy for the bumper jacks that Quality Iron Castings currently sell along the marketing strategy components, provide explanation to support your choice of answer. (10 pts)

II. What are the components of a marketing strategy for the Proposed hydraulic garage jacks
III. What type of orientation does Mr. Kingston the Production Manager appears to have? Why do you think this? (2 pts.)
A. Production Oriented
B. Market Oriented

IV. Based on your understanding of current and proposed strategies and pricing, is it a good idea for Quality Iron to market and sell Hydraulic Jacks? Give at least 2 good reasons? (3 pts)