New technologies are reshaping the practice of public relations and nearly every other field. One of the biggest challenges in communications is keeping up with the latest trends. I chose to introduce Shopify.
Content needs to include:
Summarize the technology you chose, i.e. its purpose, number of users; why you chose it. Outline its current reputation among stakeholders.
  Application/technology name and URL.
Description of the application/technology, brief overview of release date, similarities/differences, etc.
Who (person or organization) is currently using it?
Why is it important to know this? How do people use it now or in the future?
What are its advantages? weakness?
Do you plan to use this tool in the future: why or why not? Why is it relevant?
Who do you recommend should use it and why?

Application/Technology Overview:
Summarize the technology you chose, i.e. its purpose, number of users; why you chose it. Outline its current reputation among stakeholders.