Public Relations

You are the Public Relations Director for HCB. Develop a 2-3 page “White Paper” for the new Executive Director that will assist him in gaining an
understanding of the current state of community relations. As you write the “White Paper”, take into consideration the nine guiding principles for
organizations to apply when working with community partners outlined in Chapter 2 of Principles of Community Engagement (Second Edition). Describe your
assessment of the current state of constituent engagement and partnerships between HCB and other key stakeholders in the community. Make at least
three recommendations for future relationship building with those you believe to be the most important stakeholders in the community. Support your paper
with a minimum of two external references