The goal of this assignment is again to apply concepts from the textbook to real-world phenomena, the only
difference is that you will be compiling information from a range of sources. Notice that in the prior
assignments, the information was all contained (effectively) within a single source (either the case study or
the article). This time, you need to dig deeper and compile the information you need to complete the project
as requested. Find an example of a firm that is performing badly and/or in need of a new strategy, preferably
a well-known firm about which you can find information online. You can see a few here:
http://fortune.com/2016/06/20/fortune-500-worst-stocks/.
Requirements: This is an individual written assignment (3 page, double-spaced, Times New Roman font, 1-
inch margins) to be typed, printed, and submitted on Blackboard when due, as noted on the schedule. You
need to keep track of your information and provide a citation to any outside source of information that you
use directly. Citations should be in APA format but only to provide a general sense of the source (in other
words, don’t go crazy about apa citation formats).
Source of Information: Where to find the information? This is an unguided research project and the selection
of the company and the topic at hand is entirely up to you.
*****As for the company, use either Sears or JC Penney (instructor approved of either of these companies to
write about, choose whichever makes it easier for you). Textbook you will need is Strategic Management:
Theory & Cases: An Integrated Approach 12th Edition by Hill, Schilling, and Jones. ISBN-10: 1305502272.
ISBN-13: 978-1305502277. Instructor did not give a citation requirement, but make sure to include a couple
citations atleast. Template for the project is on additional material.*****