Positioning Statement A positioning statement is a description of the company that influences how the company’s target market(s) perceives it vs. the competition. Smart Sports Tek’s positioning statement focuses on lacrosse. We are going to write one that captures the entirety of what they selland who they service, including lacrosse and hockey. Please write a positioning statement for SST. It should: ● Reflect their brand personality ● Highlight their value proposition ● Clearly identify what makes SST unique ● Capture the entirety of their business (all product lines)