Political Communication- Gretchen Whitmer political candidate essay
The underlying question this essay will answer is: How does your candidate speak to different audiences, both in terms of targeting and using multiple
platforms? Using evidence taken from both their ads (using the Facebook and YouTube ad archives) and their regular social media posts, you should address
each of these sub-questions:
What is their core strategic message?
How do they vary it for different people? This may happen by varying both issues and frames.
How do they vary it across platforms?
Why do you think they take that strategic approach?
The essay should be at least 1200 words