Case Study Assignment Instructions

For each Case Study Assignment, you will read the assigned case study and analyze the case scenario/research through a series of questions. The overall structure of each case is similar in that each case begins with an abstract followed by a description of the scenario/research and concludes with a discussion about the situation. The discussion is simply a series of unique questions about the case scenario that you will answer as your Case Study Assignment.

No abstract is required for the Case Study Assignment nor are an introduction or conclusion; simply type the questions as an APA style heading and respond. Ensure the following are met:

· Must be supported with at least 4 scholarly (peer reviewed) research articles in your response.

· Must be at least 900 words (the word count does not include the question text, cover page, or reference page)

· Use proper grammar, current APA format and submit in MS Word format

The cases can be found in McGraw Hill Connect or as documents in the Resources section.

The questions for Case Study Assignment :

Donatos Finding the New Pizza Case Study Assignment:

1. Map the research design used by Donato’s for new product development.

2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.

3. Evaluate the test market Donatos used. What were its advantages and disadvantages?

4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?