Assignment

For Part 3 assignment, please write a 3-page essay (This does not include the cover sheet or the reference page.) in which you formulate a plan to brand a product or service associated with your health care organization- South East Georgia Health System(https://www.sghs.org (or to brand the organization itself), and to market online. If there is currently an existing branding strategy in place, then describe how you would improve upon it. If branding is not currently used, then describe how it could be done. In either case, justify why branding would (or would not) be appropriate or effective

1.   **Focus your response to this component of this assignment specifically on branding in health care.

2.   Implement feedback provided on earlier components Assignments of Part 1 and II

3.   Apply principles from the background materials.

4.   Provide a scholarly basis for your response.

5.   Justify your opinions with evidence from the peer-reviewed literature.

6.   Cite several scholarly references for this assignment.

7.   Properly cite your references in the text of your essay as well as at the end.

BACKGROUND

Chinomona, R. (2013). An empirical examination of the predictors of consumer compulsive buying as an “impulse control disorder not otherwise specified”: A branding perspective. Journal of Applied Business Research, 29(6), 1689.

Dugel, P. U., & Gupta, S., M.D. (2013). Anchoring the market position of retina practices through customer service, branding, and relationship building. Ophthalmic Surgery, Lasers & Imaging Retina, 44(3), 229-231.

Fellows, J. (2013). Rebranding Helps Sharpen Marketing Strategy. Healthcare Marketing Advisor, 14(11), 4-7.

Sanya, S. N., Datta, S. K., & Banerjee, A. K. (2013). Conceptualisation of branding: Strategy based on the indian pharma sector. International Journal of Pharmaceutical and Healthcare Marketing, 7(2), 175-198.

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