Obtain a marketing article related to BLUE OCEAN STRATEGY or MARKETING POSITIONING AND DIFFERENTIATION (choose one) from one of the business journals/magazines listed in the below, summarize the content of the article and apply the marketing strategic concepts from slides and/or readings provided. (2-page summary and 2 pages of defining and applying marketing strategy concepts)

Marketing Magazines
Advertising Age — Global source of news, views and data for the ad, marketing and media industries.
Adweek/Brand Week — Highlights the latest advertising trends, including those related to online and website advertising. It is also a magazine for branding professionals. Find tips on increasing brand loyalty, market analysis and news coverage of brands.
Bloomberg Business Week Weekly — business magazine with insights and in-depth analysis of business events.
Entrepreneur Magazine — Monthly magazine that covers entrepreneurship and small business.
Fast Company — Monthly magazine that covers technology, business and design.
Forbes — Bi-weekly magazine that publishes articles on finance, investing and marketing.
Fortune — Published 14 times a year it features articles on finance, investing and marketing. Inc.
INC — Weekly magazine that publishes articles about small business and startups.
Wall Street Journal — Daily publication covering breaking and current business and political headlines around the
nation and world.