Marketing Plan Overview and Outline

• Executive Summary.
• Create a new revolutionary controller that can be programed and used for ALL gaming devices. (ie. Desktop, Xbox, Playstation ext.)

• Mission Statement.
• The entire keyboard in the palm of your hand.

• Situation Analysis.
• Right now gaming controllers are limited to a very specific button layout and button quantity. Keyboards have a vast amount of hotkeys and buttons to be used as desired. Why can’t controllers have the same flexibility?

• Target Market

• Anyone who loves gaming controllers but wishes there were more buttons and the ability to program their controller to their liking.

• Buyer Personas.
• Ideal customer would be someone who loves gaming using a desktop computer on mouse and key board and also loves using a controller on consoles but wants more. Controllers haven’t evolved since the early 2000’s and now is the time to change that.

• Marketing Objectives and Performance.
• Be the number 1 seller in gaming controllers by offering flexibility.

• Pricing Strategy.
• Playstation controller prices at $69.99 and Xbox Elite is prices at $139.99. We would charge $200 per controller since this controller will have the capability to be used on multiple platforms.

• Distribution Strategy.
• Sell at all major third party corporations (ie. Amazon, Best Buy, Gamestop ext.)

• Action Plan
• Start with product development and testing. 6 Months – 1 Year. Continue with advertisement once product is deemed ready. 3 Month time period. Final is distribution to all major corporations within 1 Month.

• Control
• Customer reviews and Feedback on a weekly basis through all social media platforms.