Design a research data toolkit or portfolio that contains various resources (websites, journals, free sites, trade associations, etc.) specifically for your product. Below is an example of how you might want to design your toolkit.  It includes two websites for the restaurant industry. Once identified I recommend including a brief descriptor easier to referencing. 

 Marketing Sites https://aaronallen.com/blog/restaurant-promotions/promote-a-restaurant-10-tactics-for-driving-f-and-b-sales

 A minimum of 12 resources should be identified.  You may include resources from the industry and competitive analysis.  Also, the internal and external checklist sheet could be used as a framework for your toolkit.  As always presentation counts. 

 Start at Section 2: Analysis and Competition 

Section 2 (1-2 paragraphs)

· What market am I in within the industry?

· What size is my market?

· Can the market be segmented?

· Is my market clearly identifiable?

· How fast is the market growing?

Section 3 (1-3 paragraphs)

· What types of people buy this product/service?

· What makes my product/service unique relative to others in the market place?

· What are current buyers paying for comparable products/services?

· What factors are most important to buyers when selecting this product/service? E.g. Price, quality, delivery time, etc.)

Section 4 (1-2 paragraphs)

· How many competitors will I be competing against?

· Can the market support another player?

· What is required to succeed in this market?

· Are my competitors making any changes?