Marketing Plan

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Assignment overview: Marketing Management is the process of analyzing, planning, implementing, coordinating and controlling programs involved with  the 4 P’s of Product conception, Pricing, Promotion andPlacement (distribution) of products, services, and ideas.  The  purpose of the marketing strategy  is  to gain access to target markets and win market share.. In this assignment, you will develop a marketing plan to reach your  client ‘s target Buyer and win market share. Marketing is the function that generates revenue, so this is where you will estimate  the Revenue projections for your income statement. .

 

Required Reading: