Task: An Individual project report on a UK market / sector of your choice. The communications audit and comparative analysis should be no more than 2,500
words.
The assignments must contain the following components:
Part 1) Communications Audit
The Brand
Introduction
Brand Portfolio
Route to Persuasion
The Market
Competitive Landscape
Market Presence (e.g. Market Share, Consumer attitudes, Positioning etc.)
Audience Segmentation
Part 2) Comparative Analysis
Comparative Marketing Communications Mix analysis
Evaluation of the effectiveness of the campaigns
Critical analysis of the tactics used (Creative Execution)
Part 3) Recommendations
Recommendations for the brand
Future Marketing Communications Objective(s)
The output of the individual project will consist of a report that is a PowerPoint handout (PowerPoint slide and supporting slide notes). The supporting text
no more than 2,500 words.
The word count includes all text from the first word to the last word of your report. It does not include: title page, executive summary, table of contents,
images, figures, tables and text used on the PowerPoint slide, reference list, and appendices.
Any sources referred to must be cited in the text and listed in the reference list (not included in the word count), following the Harvard method.
You are required to apply concepts, theories and frameworks discussed in the module or explained in the recommended readings.
You must take information from “Marketing Communications ePub eBook” book. The words must be added to slide notes and inside slides there should not
be too much writing. I added all of the slides you need to use each and every one of them.