Read pages 30-32 of your textbook (Nike) and respond to the following questions.

Marketing Analysis

1) How has the industry in which Nike resides been doing over the last 5 years?

2) What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?

3) Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?

4) Looking at the competitors you discussed in question #3, what would you recommend as being the next steps for these competitors and subsequently the next steps for Nike to combat these competitors?