Go to Abercrombie & Fitch Co.’s Website, located at www.abercrombie.com, and review the following information: business practices, merchandise, type of customers, and new trends. Also, use the Internet and the Strayer Library to research the number of people that are employed by traditional retailers (including food and beverage service firms) in the United States. 

Retail Value and Relationships Matters” Please respond to the following: 

• From the e-Activity, compare and contrast the retail value and the value chain of Abercrombie & Fitch Co. Determine key qualities that you believe the company exhibits in relationship building that may influence the performance of this retailer.  

• From the e-Activity, examine three (3) of the Abercrombie & Fitch Co.’s relationships that impact or challenge the retailer’s ethical performance and its relationship to the customers. Provide a rationale for your response.