Develop a marketecture messaging framework
Pick a product that you use regularly or a product that you want to purchase then use the Attached PowerPoint Slide to describe the product. (Further info can be found in the attached PDF) The product can either be a business-to-business (B2B) product or a Business to Customer (B2C) product. Then use the attached marketecture framework Powerpoint to build out your messaging strategy. The Market Problems (in the PowerPoint) describe what solution your product is solving for the consumer (e.g. does your product help fix a lack of cybersecurity talent, or does it help you seamlessly carry music everywhere you go? etc.). The Product Features (in the PowerPoint) describe what new or existing capabilities your product brings to the market (e.g., easy-to-understand insights driven by artificial intelligence (AI), or, that the app integrates with a Bluetooth sound system at home and in the car, etc.) Finally, the Client outcomes (in the PowerPoint) describe the result that your product features meeting the market challenges (e.g. the product will speed up ramp-up time for new hires, the product enables the consumer to listen to their favorite music anywhere on the go, etc.) The client outcomes form the basis for your messaging framework, so make sure they are factual, differentiated, and speak to the buyer. Be accurate on how you are in identifying the market problems and product features.