Assignment 1 Brief

– Market Responsibility in Practice Report (40%) – 18th January.

Your task is to choose, after careful thought and some initial research, one of the following markets, provide a brief overview of the market, then identify a key issue of ethical concern and, with reference to theories and concepts studied in the module, discuss the responsibility and response of different stakeholders in the market to this issue.

· Supermarkets

· Computer games

· Fast food restaurants

· Cosmetics

· Online gambling

· Alcohol brands

· Soft drinks 

· Fashion retail 

Note:

In considering the ethical issues, think about the marketing strategies and tactics used in this market and the wider social, environmental, supplier, and manufacturer and consumer concerns as a starting point. A number of these issues will be introduced during class and you will learn more about them in your reading.

You will be expected to demonstrate some broad reading about your chosen market and the ethical issue identified, using objective sources. For example, use quality newspapers, business and market sector press, industry reports, and consumer market reports such as business research and academic sources, rather than relying on (often biased) company or pressure group websites. Harvard referencing should be used. (see your business school referencing guide for details).

We expect reports to be presented, written, structured and referenced to a good standard.

Individual reports should be submitted via Turnitin by the end of Thursday, January 18, 2018 so start thinking soon about your market and possible marketing ethics issue and begin work on the background reading on your topic as soon as possible. If you are unsure about any aspect of what is required, speak to your seminar tutor at any stage.

Marking Guide for the Report (please see appendix for full assessment criteria).