BA 437 Multinational Enterprise (Level 6)
PROJECT BRIEF
Written Project
Discuss the following topics in your paper:
Give an introduction to your company, your product line, and the countries you choose to investigate/analyze from a trade perspective and why you chose those countries.
Provide detail on the trade issues in each of your chosen countries.
Justify which country you have chosen to focus your business expansion on and why.
What are the mission and vision of the company? Explain to which overall global strategy they apply and describe briefly using the strategies discussed in this course.
What is the current organizational structure of your company? Analyze the type of OS.
Provide a simple SWOT analysis ONLY of the decision to move your product line into the selected country.
What mode of entry have you selected as best for your activity in the selected country? Discuss how the risk appetite of your company has affected your choice of mode of entry. Recall the 3 issues of Dunning’s Eclectic Theory that need to be balanced out, i.e., location advantages, ownership advantages, and internalization advantages.
Other issues. Discuss, if applicable, any particular issues anticipated in the functional areas, e.g., human resources (management issues, labor, culture, ethical, personal physical risk, etc.), finance, operations, marketing (any of the 4P’s), legal, political, force majeure events (meaning big unpredictable events, like natural disasters, political upheavals), etc.
Requirements:
• An acceptable analysis should be 2500 words (+/- 10%) integrating a minimum of 5 academic sources (evidenced by citations). The word count should not include the title page, an abstract, reference pages, appendices, etc.
• The paper will be due (date and time) via Blackboard.
• Any paper submitted late will be an automatic 10% off.
• Any paper submitted 24-48 hours late will be an automatic 20% off.
• Any paper submitted more than 48 hours late will be awarded 0 points.
• Review through SafeAssign is included during the submission process. Students are encouraged to submit the assignment through SafeAssign Direct prior to official submission.
• Before submitting your paper, you should make sure it addresses all of the course learning outcomes as identified below and in the course syllabus.
• Your project must be APA formatted.
Please note that successful completion of this assignment is required of students attempting to earn the University of Roehampton credential.
Course Learning Outcomes (Current – Level 6)
1. Advise how foreign direct investment fits MNE activities.
2. Evaluate the generic strategic business unit strategies that assist in making the MNE successful.
3. Discuss the implications of balance-of-payments problems from the perspective of MNE management.
4. Recommend how different cultural and environmental variables affect management decision making with an emphasis on social and ethical issues.
5. Discuss how the different areas of an organization are applied to a MNE context.