Course Integration Draft I (worth 100 points)
This assignment is designed to help students start working towards their final project. The format should be in a traditional paper format. Subheadings
throughout your paper are strongly encouraged, which will help with the ease of reading as well as ensuring various components are addressed. Font size
should be 11-12 with standard fonts. The length should be 4-5 pages with standard 1″ margins, double spaced. Keep in mind, this paper is designed to
provide students an opportunity to apply concepts they have learned in a hospitality setting. Please ensure to review course content and apply it to the
questions below. A best practice is to go through each presentation or textbook chapter mentioned while writing the paper.
Step I: Determine Business (Hotel or Restaurant preferred, others will be considered). This can be a current business or a business that you would like to
open. In either circumstance, please ensure you have the ability to apply concepts in a meaningful way.
Step II: Identify and highlight the following:
Business (Hotel or Restaurant preferred, others will be considered)
What are the benefits of your product or service? Please use “Four P’s” (Product,
promotion, place, price) outlined in Chapter 2.
What is the target market and how will you penetrate it? Please be sure to incorporate
concepts learned in Chapter 2 (supply, demand, etc.).
How will you develop and produce the product or service? Please incorporate concepts
covered in Chapter 3.
Discuss how differential pricing will be utilized to increase revenues (Chapter 4).
Draft a company organizational chart and highlight revenue management team and where they are on the organizational chart as well as include
responsibilities (Chapter 5).
What are demand factors? Is data available to help business forecast demand? Please state all demand factors and how they will be managed using
identified sources of data (Chapter 6).
List inventory and price management techniques that will impact and apply to your business (Chapter 7).
Describe your business distribution channels. Who are your competitors and how does this compare with them? (Chapter 8)
Describe how revenue management efforts can be measured? List any tools, attach.