Your individual project will be to produce a newsletter for a particular business (you will pick out the type of business) on the topic of “Doing Business in …”
relating to a particular country. I expect a six-page newsletter. Microsoft Publisher can be used for the newsletter format. You should cover the following
elements:
Basic demography of the country–population structure, level of economic development, labor force availability if applicable, health and education status,
income level and distribution, etc.
Government and trade organizations and important institutions, trade alliances, etc. This includes ease of doing business as shown in the World Bank’s
“Doing Business in…” website.
Social and cultural dimensions (what is relevant will depend on the particular country and business type you have chosen). Consider income inequality, level
of corruption, etc.
Other infrastructure considerations (this will depend on your choice of business and country–banking practices, retail customs, etc.).
Issues and conflicts–are there any problems that you need to be aware of? You will need to look at current news sources to see if there are any simmering or
acute crises in your country!
You may insert relevant graphics (charts, tables, pictures, etc.) and you should include references in your final section. Be sure references and data are up to
date!
You will be graded on the following criteria:
Adequacy of overview–are important dimensions covered?
Writing conventionality–use of a proper organization of topics into paragraphs, correct spelling, use of a level of writing where the meaning comes through
clearly.
Imagination and creativity—use of relevant material such as charts and pictures
The overall level of analysis–relates to the particular business challenges and varies according to the type of business involved. (A manufacturing company
will have labor force concerns, but a logistics company may focus on infrastructures such as roads and ports.)