Scenario You work at All-Store, a large general store that sells everything from groceries and office supplies to medicine, toys, and books. Unfortunately, the company’s profits have been down for the last six months. All-Store has competition, specifically from other local businesses and online vendors. A woman shopping for vegetables. In one hand, she is holding a bunch of leafy greens. With the other, she is reaching into the display. All-Store’s general manager, Jill Oliviera, has decided to rethink the store’s business strategies. One of her new ideas is to focus the business on just a few departments. This way, All-Store can specialize in those areas rather than continuing to support all of its current offerings. All-Store is planning to improve its store layout to promote better sales. The new layout will feature a more focused customer experience. The general manager values your opinion, and has asked you to provide your recommendations for how the store should be laid out. She wants you to review scientific articles, popular literature, and the results of a recent All-Store customer survey. Directions Summary of Survey Results First, read the results of a recent All-Store survey located in the “Supporting Materials” section. The results are available in two formats: All-Store Survey (With Graphs) document includes visual displays of the data and the All-Store Survey (Text only) document conveys the same information using only text. Both documents are linked in the “Supporting Materials” section. Then write a brief summary about the behavior, patterns, and trends of All-Store’s customers. Use the following questions to guide your response: Who are All-Store customers? Refer to the “Respondent Demographics” section of the survey. Why do customers say that they come to All-Store? What assumptions can you make about All-Store customers? What information would you need to verify your assumptions? What other information do you want to know to better understand All-Store customers? What different ways could you get information in the future? What additional questions would you like to ask customers? Store Layout Recommendations Using what you learned from the survey about how customers shop, recommend ways to improve the store layout. Choose three departments from the list to focus on for your redesign. All-Store departments: (choose three) Electronics Grocery Home Office Pharmacy Toys Books Before making recommendations, learn where each department is located in the store. To do so, review the Current All-Store Floor Plan. Then, review Case Studies and Research on Customer Behavior in the “Supporting Materials” section. Use the case studies to identify some of the ways stores use product placement to encourage shopping. Use the research to think about ways All-Store can make informed decisions about how to change its store layout, customer experience, and product placement. Your store layout recommendations should: Use social science principles to recommend the best store layout. Be sure to use the appropriate terminology. Recommend the types of products All-Store should place in each area. Use the case studies and research to guide you. You can write your placements out in paragraph format or draw recommendations directly on the Blank All-Store Floor Plan. Give specific reasons for the store layout you designed. Cite findings from the customer survey, case studies, and social science research. Explain how social science research can provide insights on potential customers. How does it help explain customer behavior and patterns? What to Submit For this project, you must submit the following: Summary of Survey Result