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Read the case “Greenpeace’s Unfriend Coal Campaign and Facebook” in your coursepack. You may view the
video here:

Transcript for Facebook: Unfriend Coal
Greenpeace’s “Unfriend Coal” Campaign and Facebook
Speaker 1: Once upon a time there was a school and at the school was a boy who was very clever and his
name was Mark Zuckerberg. He wanted to have friends. Mark Zuckerberg found the friends but they were
inside and he wasn’t, so Mark invented Facebook which invented lots of friends for him, and everyone said
“hooray” and then they all wanted his money but he had 500 million friends on Facebook so no one could bully
him.
Facebook lives in a big box full of computers, and all the Facebook pictures and words and faces are kept
inside it. The box is in Oregon. Facebook in the box eats a lot of special food called electricity. A good way of
making electricity is by letting cheeky clouds with lips blow windmills blow round and round but silly Mark
Zuckerberg chose dirty old coal.
Coal is made from rotting dinosaur food and when you burn it, it dirties the air which makes our world hotter
and meltier and floodier, but Mark Zuckerberg can still change his mind and I know which one I would choose
and so do all his friends.
If you let your friends down, you will let yourself down, and with 500 million friends, it’s a long way down.
Part 1:
Consider the question asked at the end of the case: “Did Facebook have an ethical obligation to use its
purchasing power, global brand, and corporate influence to set an environmental example for the rest of the
rapidly growing technology industry?” Then explain how Facebook should respond to this latest escalation in
Greenpeace’s campaign against the construction of the Prineville data center.
Please post your initial response
Part2:
Then post follow-up responses to exactly two other students’ posts . Responses such as “I agree” or “I was
thinking the same thing” are not acceptable, as they add little to the discussion