After Reading the Samsung Electronics Company: Global Marketing Operations case, prepare responsse to the following guidance questions:
1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing?
2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand?
3. As Chief Marketing Officer, what are Kim’s role and responsibilities? How has he built his influence?
4. Is the HBR reading, “Silo Busting: How to Execute on the Promise of Customer Focus,” relevant, if at all, to the Samsung situation?

Requirements
In order to successfully complete this assignment, you should follow the steps below:
• After reading the case, use the guiding questions to develop a specific set of responses to the situation.
Rubric

Criteria
Discussion and Use of Core Concepts such as:
-Target Market/5Cs
-Strategic Objectives/Value Proposition (VP)
-4Ps/
-Metrics of Success
Complete & Reasonable Detail on Assigned Question (Team)
Class Attendance OR Contributions via Chat/Discussion Forum