
Financial Analysis
(use company annual reports and public information as references for numbers that are close to reality) and calculate:
• What are the unit economics? For example, the gross and net profit margin per unit (including estimated price, cost of goods sold per unit, and other marketing related fixed and variable costs per unit)
• What are the company’s three-year projections based on this proposed product launch? E.g. The projected sales, revenue, and profits (put it in one chart for a projection of three years), and the key assumptions underlying your projection
• The breakeven analysis
You can use tables to outline the key financial analysis and results for ease of comprehension and visual presentation. You should discuss the key financials and the assumptions behind your calculations.
Make sure that what you concluded in this section matches those of your marketing strategies in and Marketing Objectives.
Attached the spreadsheets as appendices at the end of the report.