INSTRUCTIONS

Case Study 1: Read the case study “Maintaining Hope & Inspiration: Using Social Media to Encourage Internal Stakeholders” (USC Vol 5, 2016) and answer the following questions in a 1250-1500 word (approx. 5-6 pages) narrative essay. (Do not number the questions in your paper but rather, write an analysis of the case.)

Double space your paper and provide either a title page or a header with your name and subject in the header.

1. Chapter 2 of the text talks about technology being a radical force for change in organizations. Apply the concepts brought up in the text to this case on Teach For America (TFA). Analyze and explain how Teach For America utilized technology, including SaaS proprietary technology, to communicate with and unite employees from all across the country. What worked and what didn’t work?

2. Chapter 2 of the text talks about Information Communication Technology (ICT) and how it does or does not change an organization. How could we apply this concept to TFA?

3. As we learned in chapter 1, individual members of organizations make their own communication choices. What choices are individual employees making in this TFA case and how might those choices be creating positive or negative work environments?

4. How do the communication challenges at TFA relate to other organizations you know?

5. What TFA ICT communication effort (or tool) interest you the most, and why?

Chapter 2 of the following book: (attached too)

Conrad, C., & Poole, M. S. (2002). Chapter 2. In Strategic Organizational Communication in a global economy(pp. 35-55). essay, Harcourt-College-Publ.