Marketing : Parle Agro makes its entry into the dairy segment with a premium and high-quality

range of flavored milk products, ‘SMOODH’. With disruption inborn in the brand’s

philosophy, SMOODH becomes the only flavored milk beverage in the global market

to be available in 85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion

mix for the new launch