For the app or website, you proposed in assignment 1 you are now going to document the business aspects of the venture.

For this assignment you will have to show an understanding of the basic frameworks used to model your business and the presentation techniques used by businesses to promote and market their applications and websites.

Learning outcomes

You will have a good understanding of how to specify the business elements of your new app or website.

An understanding of key frameworks and technologies used in documenting a new business.

Marketing and promoting a new business and detailing projects.

Creating an elevator pitch to promote your business.

1 Create SWOT analysis, Business model canvas and value proposition for your proposed new app or website. You need to write and explation of each digram.

30 marks

2 Write a marketing and promotion strategy for your new app or website

30 marks

3 Record a 1 minute video elevator pitch

10 marks

4 Create a storyboard for an advert to sell your product. Explain how you used the CAN model and the techniques discussed in the course to make an effective advert

10 marks

5 Create a 10 Slide presentation of app describing its entire development life cycle

20 Marks

Total Marks 100