Competency
This competency will allow you to demonstrate your ability to evaluate the evolution of language within
online and digital forums due to advances and changes in technology.
Instructions
You have recently started working for a local department store in the Operations Department. You have
always had a passion for communication and technology, and at your new store, you quickly realize that
their methods of communication and their technological resources are outdated. You have worked retail for
many years and over time have realized that there are many gaps and differences in the way that people
communicate and the forms of technology that they are comfortable with. This applies to both your
customers and your colleagues.
Because you feel that this is an area of expertise for you, you approach your supervisor and begin a
discussion about communication changes and gaps in communication in conjunction with the technological
changes that have happened over the last several decades. You and your supervisor discuss the best ways
for your store to understand various communication methods and the gaps that exist in communication
among your consumers and colleagues.
You volunteer to put together a written summary of broad spectrum changes in technology and the resulting
changes in communication methods and gaps in communication. Your supervisor loves this idea. He does
ask, however, that the information be presented in the form of a pamphlet or written statement that can be
both presented to staff and handed out by Human Resources as a training tool for employee relations.
You are encouraged to provide as many examples of changes to communication methods that you can
come up with. Also consider many different gaps in communication such as generational differences,
differences in socioeconomic status, the region the people live in, interest in technology, setting in which
you are communicating in (personal versus professional), etc. After considering these issues, your
supervisor would like you to present some ideas as to how your store can bridge communication gaps
between colleagues and with your customers.
For this written summary, you are to reflect upon and address the following information:
Consider various methods of communication, types of technology that can assist in communication, and
other factors involving technology that may impact or change communication.
Consider several factors that impact access to communication in society. Some possible are
socioeconomic status, access to technological resources, generational differences, differences in intellect,
etc.
How have online environments and technological growth impacted how society communicates on both
personal and professional levels? Be sure to provide specific examples of both.
How do changes in methods of communication create communication gaps in our society?
What are some ways that society can bridge communication gaps that happen as a result of technological
growth?
rubric- Fully Identifies methods of communication, and thoroughly considers factors that impact access to
communication. Thoroughly addresses impact of technological growth on society with fully supported
examples. Fully addresses communication gaps with fully supported examples. Offers strong suggestions
to bridge the gaps resulting from technological growth with fully supported examples.